For South Asian Men In The U.S., U.K., Canada & Australia

Natural South Asian Professional Body Builder Makes a Bold Promise:
“Get Shredded in 90 Days Or You Don’t Pay”

Rapid Results. Zero Risk.
Watch This FirstยทUnmute Your Sound ๐Ÿ”Š
See If You QualifyClick here to apply ยท takes 2 minutes
Qualified applicants book a free call with Justin's team.
50+Men Coached
2XNatural BB Class Winner
1-ON-1Every Single Client
Real Results

Real Results From Real Clients

JPF client transformation
Before โ†’ After
JPF client transformation
Before โ†’ After
JPF client transformation
Before โ†’ After
JPF client transformation
Before โ†’ After
JPF client transformation
Before โ†’ After
JPF client transformation
Before โ†’ After
JPF client transformation
Before โ†’ After
JPF client transformation
Before โ†’ After
JPF client transformation
Before โ†’ After
The Problem

Why Most Fitness Plans Fail South Asian Men

You're balancing school, work, family and a social life. You've tried to get in shape before. You did the workouts, watched the videos and followed the diets, and none of it lasted.

Part of the reason is that most fitness plans were never designed with South Asians in mind. Research shows South Asians carry more body fat and less lean muscle than other groups, and are at a higher risk for type 2 diabetes and heart disease. The food we eat, our bodies and our lifestyles are different, and a generic PDF can't account for any of it.

Most coaches hand you that PDF and expect you to stay motivated on your own. Then life gets busy, you miss a week, your progress stalls, and you're back to square one.

Information alone was never enough. You need a plan that adapts to your life, guidance when you hit an obstacle, and someone holding you accountable when motivation fades.
Justin Fernandez
Pre-diabetic at 182x class winner
Meet Your Coach

I Was Told My Genetics Would Hold Me Back

Growing up, I was the skinny Indian kid. I was insecure about how I looked, and relatives at every function told me to eat more.

So I did. I went from 115 pounds all the way to 210, and at an annual checkup I found out I'd pushed my blood sugar into the pre-diabetic range, the exact disease so many South Asians are already at risk for.

That's when I started taking my health seriously. I educated myself, changed my habits and cut down to a lean, healthy 160 pounds.

When I first started lifting, someone told me it was too bad I was Indian, because we have bad genetics. This year I competed in my first natural bodybuilding show and won two of my classes. Now people tell me I only have my physique because I have good genetics for an Indian.

People will always find a reason to explain someone else's success. The work still has to be done. My job is to help you avoid the mistakes I made and get there a lot faster.

What You Get

Everything Inside JPF Coaching

01

Your Lifestyle Training Plan

Most programs assume you have unlimited time. Yours is built around your goals, schedule and experience level, whether that's fat loss, muscle gain or a body recomposition, so that you can make progress without taking time away from school, work or your family.

02

Your Home-Food Nutrition Plan

Most diets ask you to give up the food you grew up eating. Yours is built around your eating habits and your family's cooking, so that you can lose fat while still eating at the same table as everyone else.

03

The JPF Coaching App

Track your workouts and meals and upload progress photos in one place, so that you always know exactly where you stand.

04

Weekly Check-in Call

What works on day one won't be the exact plan that gets you to your goal. Every week we get on a one-on-one call, go through your progress and the challenges you're facing, and adjust your plan, so that one busy week never turns into a lost month.

05

Accountability Check-ins

Regular check-ins between calls, so that when motivation fades, you still have someone in your corner keeping you moving forward.

Client Stories

Men Who Were Exactly Where You Are

โˆ’35 lbs of fat
Abdallah
Software Engineer

Came to me after gaining 60 pounds and losing his confidence. Through a body recomposition, he lost 35 pounds of fat, built muscle and got his confidence back.

โˆ’30 lbs ยท First pull-ups
Raheel
Consultant, Age 40

Came to me at 40 after years of working from home, not able to do a single pull-up. We started with the basics and built from there. He lost 30 pounds, built muscle and can now rep out pull-ups.

โˆ’20 lbs ยท 3x pull-ups
Tony
Business Owner, Dad of 3

He had training experience but wasn't seeing results, so we built a plan around his business and his kids. He lost 20 pounds, built muscle and tripled his pull-up strength.

There was never a perfect time for any of them to start. They invested in themselves, trusted the process and stayed consistent, and now they're in the best shape of their lives.

In Their Words

What Clients Send Us

Client message Client message Client message Client message Client message
Is This You?

This Is For You Ifโ€ฆ

It's not for you if you want a quick fix or a PDF to follow on your own.

Next Steps

What Happens Next

01

Fill out the application

It takes about 2 minutes.

02

Book a call with my team

We'll go through your goals, what's held you back before and whether coaching is the right fit.

03

Get your plan

If it's a fit, we'll map out your first steps and get you started.

FAQ

Questions, Answered

I'm busy. How much time does this take?

Your plan is built around your schedule from day one, and we adjust it on your Weekly Check-in Call whenever life gets busy.

Do I have to give up Indian food?

No. Your nutrition plan is built around the food you and your family already eat.

What if I've never worked out before?

Every plan is built around your experience level. Raheel started with the basics and built from there.

What if I have an injury?

We start where your body is. Abdallah started after knee surgery and Raheel with a herniated disc.

What happens on the call?

We go through your goals, what's stopped you before and the best next step for you. If it's a fit, you'll know exactly how we'd start.

The Hardest Part Is Getting Started

Think about the cost of staying where you are, with your health on the back burner for another year. Once you take the first step, the rest is consistency, and I'll be with you for all of it.

See If You Qualify โ†’